A competitive advantage exists when a hotel has a significant edge over the competition. Usually, this means the hotel can do something competitors can’t do or has something competitors lack. While it is extremely difficult to sustain a competitive advantage, hotels work to create advantages through the development of resources and capabilities. Better resources and capabilities lead to higher levels of success. However, not all resources and capabilities are equal in their ability to help a hotel achieve sustainable performance.
How do Hotels determine competitive advantage without compromising the quality of service they offer and how do they sustain that competitive advantage?